Chinese Marketing Company Aurora Mobile Plans to Adopt Crypto Treasury

Aurora Mobile (JG), a Nasdaq-listed marketing technology provider, is the latest publicly traded company to plan a treasury strategy that includes cryptocurrency investments.

The Shenzhen, China-based company’s board approved an initiative to convert up to 20% its cash and cash equivalents into BTC and other digital assets. The investments may include bitcoin

, ether

, Solana’s sol

and sui

among other tokens, it said Wednesday.

Aurora aims to “preserve and enhance asset value while supporting its strategy to expand market coverage,” it said in a statement.

In its latest quarterly earnings report, Aurora reported cash, cash equivalents and restricted cash totaling 113.6 million yuan ($15.8 million), suggesting it could invest some $3 million in bitcoin and other crypto.

The strategy emulates that of multiple other companies that have revealed plans to acquire bitcoin in recent weeks.

The company’s shares jumped in pre-market trading following the announcement, trading nearly 10% higher at $12.10.